SG Highway Runs on Chai and Creativity, Not Dating Apps

Ahmedabad is a dry state, which means the entire nightlife culture runs on chai, street food, and creativity. SG Highway has the cafes and restaurants, Navrangpura has the college crowd, and the old city has the heritage. IIM Ahmedabad, NID, and CEPT bring in some of the sharpest creative and business minds in the country. The result is a city with incredible people and almost nothing designed for singles.

The format from New York: real contestants go on live dates on stage while the room watches and reacts. Afterward, the whole crowd mingles. Ahmedabad has the audience, the comedy infrastructure, and the appetite for live entertainment. This is the show that fills the gap between the apps and the aunty network.

The comedy scene in Ahmedabad has been growing, with standup nights at cafes along CG Road and SG Highway drawing solid crowds. The appetite for live entertainment is real, even in a city where the nightlife doesn’t revolve around bars. A dating show that’s entertaining first and romantic second fits the Ahmedabad energy perfectly.

Gujarat’s dating culture is heavily family driven. The assumption is that your parents will handle it, and if they don’t, you’re on Shaadi.com. For young professionals who want neither of those options, the alternatives are thin. This show creates a social, fun, pressure free space that doesn’t currently exist in the city.

Waitlist is open. Ahmedabad, let’s prove a dating show doesn’t need a bar to be incredible. Get on the list or apply to be a contestant.