More Than Ocean Nightclub. Nottingham’s Desi Scene Gets a Real Event.

Hyson Green and the Radford area have been Nottingham’s South Asian centre for years. The University of Nottingham has also been recruiting heavily from India, making it one of the top UK destinations for Indian students. Between the established community and the university pipeline, Nottingham’s desi population is bigger than the city’s reputation suggests.

The format from New York: real contestants go on live dates on stage while the room watches and reacts. Afterward, the whole crowd mingles. In Nottingham, where the desi community has depth but no dedicated singles programming, this format creates exactly the concentrated energy the city needs.

Nottingham Trent adds to the student population, and the city’s emerging tech and creative sectors are retaining more young professionals than they used to. The problem is the same one every mid sized UK city has: the South Asian community is there but the events designed for young singles are not.

The comedy scene in Nottingham is strong. Glee Club, Just the Tonic, and a rotation of touring acts mean this city knows how to be an audience. The live live dating show plays perfectly into that culture.

Waitlist is open for Nottingham. Get on it for first access to tickets, or apply to be a contestant.